Late to the Game, NBC?

I was browsing the news this morning when this NBCnews article caught my eye. You know, like we didn't already know about this for quite a while.

Nevertheless, it's great to see some wider exposure/promotion outside of the typical Nerf community. I'd like to see more articles - if people buy these things, perhaps Hasbro will figure out we like having simple blasters with great ranges. Even if they're pink. :)