December 3, 2014

Outsourced: Indian Company Copying Nerf

We've all seen the various flywheel blasters and near perfect copies of blasters coming out of China. Companies like Zecong Toys regularly produce these blasters, often from the same molds as the original blaster products. India, however, seems to have taken this process even further by copying Hasbro's branding strategy to the letter. Meet Mitashi Edutainment Pvt Ltd!


Mitashi's Bang! line of blasters consists of many existing blaster knockoffs, with some recoloring. They were introduced as a promotion for the Bollywood movie "Bang Bang!" in October 2014. More importantly, they have their own versions of the Nstrike and Rebelle brands (Strikers and Electra, respectively).
Want a girly Snapfire, or a pink Triad? They've got those.

How about a tacticool Buzz Bee ripoff, another Photon Storm type blaster, or a Stampede? Yep, they have those, too.





Care more about the actual movie tie-in? They have a bunch of themed pistols for that.


There are even a few Youtube videos, ranging from the initial unveiling to some cheesy commercials.



I know that imitation is the highest form of flattery and all, but this seems a bit much, don't you think?

11 comments:

  1. What a f#&^$&ing fake! The stampede legit looks identical to their one. How the hell do they think that they can get away with that. If you've ever seen the crappy nerf M4 thing, the first blue gun looks exactly like it.

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