Swimways has had shelf space in the toy section for several years now, particularly in Target and ToysRUs. Their blaster debut at Target had a rough start, however; not only had Target chosen them over Buzz Bee Toys' Water Warriors for the water blaster section, but they had also proceeded to use blaster shells virtually identical to BBT's past products.
Fast forward two years, and Swimways has made some progress in product design. By far the most interesting is a brand new blaster at Target called the Power Core. For $20, it offers a large spring-powered firing chamber and claims up to 30' ranges. Sadly, the blaster is flawed, and not nearly as exciting as it might appear to be.